7 Interview Questions Youre Not Expecting

7 Interview Questions Youre Not Expecting These days it’s not all about how good we look on paper. Skills and experience and results are very important, but workplace culture within companies is becoming an ever more important factor in the hiring process. And one of the ways interviewers can screen for this is by determining the emotional intelligence of their potential employees. Emotional intelligence. You know, empathy, social skills, self-awareness. How you might comport yourself under pressure. How you might handle difficult situations. What kind of coworker you’d be. Etc.Here are 7 questions that are probably trying to assess just that:â€Å"What bothers you most about other people?†This will give the interviewer valuable insight into how you perceive other people, and how you handle interpersonal conflict. You’ll want to be generous here, and not succumb to pettiness or venom. Take the higher road.â€Å"Tell me about a day when everything went wrong.†Everybody has bad days. What the interviewer wants to know most is whether you took it out on your coworkers, or crumbled under pressure- whether you were able to have a sense of humor about it. They’re hoping to find someone who can handle uncertainty and difficult situations without losing their cool.â€Å"Tell me about a colleague whom you really got along with.†What do you see in others? What traits do you value in friends and coworkers? If it seems like you have only forced, professional dealings at the office, they might think you’re on the stiffer side.â€Å"What’s something you could teach me?†Do you have any particular knowledge or skills that might be unique and useful in that workplace? If so, are you able to humbly and clearly pass that on to someone else? Can you communicate effectively? How’s your ego?â€Å"Tell me about someone you admire.†What you value most in others is very enlightening about who you really are. If you value the cutthroat backstabb ing success-at-all-costs type, red flags might be going off. And if you value the plodding career desk-slumper, your interviewer might think you have no drive to push yourself to greater heights. There’s no real fudging this question, so be honest, but try and pick someone truly admirable.â€Å"What are you most proud of?†Can you highlight a particular achievement without being a total egotist? Can you speak of something good you did without humblebragging? Are you able to be gracious about the help you may have received along the way? Did you rest on your laurels, or use one success to nudge you gently toward other?â€Å"If you were the boss, what kind of person would you hire?†Not just for this job, but for any job. Telling an interviewer what you might value in an employee reveals to them a bit about who you might be as their employee. At very least, they’ll get a sense of what matters most to you in the workplace setting, and what sort of team youâ₠¬â„¢d most like to be a part of.

This study was to investigate on the main reasons for the group’s interest in this degree. The WritePass Journal

This study was to investigate on the main reasons for the group’s interest in this degree. Introduction This study was to investigate on the main reasons for the group’s interest in this degree. IntroductionBackgroundObjectives:MethodologyFindings:Conclusion:Recommendation:Bibliography References: Related Introduction Background This report has been written to uncover the main reasons for the group’s interest in the degree and their knowledge, personal qualities and in particular, skills that the group felt they brought to the degree programme. Secondly, this report also emphasizes on the different ways the members used to cope with the time needed to study the course. This is because, different members from the group have different commitments and the hours of work are different. Furthermore, this report was also performed to survey on the time demanding to study the course the members chose and it also states upon how the group spends their time during the week and if there is any anticipated changes. Last but not the least, to get an idea upon the group’s positive key points and anxieties about at the start of the programme and also to demonstrate the methods used by each member of the group to solve any anxieties caused at the start of the course. Objectives: The objectives of this report are to identify the reasons for the choice of the members of the group to do the course. Secondly, this report also identifies the knowledge, personal qualities and in particular, skills that the group felt they brought to the degree programme. Moreover, this report also includes the time demands on the group, how the group spends its time during the week and any anticipated changes and at last what the group felt positive or anxious about at the start of the programme and how group members will address any anxieties. Methodology A questionnaire consisted of open ended questions were sent by electronic mail to 5 members of the group discussion. The questionnaire was designed for the members to define their interests towards the course chosen. These members of the group were allocated to me by the UEL/ICS on Monday 4th April 2011.The deadline for the response was due on the 8th April 2011.Open ended question were chosen for this research to the fact that they are very useful in getting people to talk in their own words and they allow them to express more differently. The statistics were analysed by collecting data from the questionnaire returned by the members. Among these 5 members, only 2 of the members had responded to the questionnaire. Findings: The significance of this report was that all the members of the group had rather the same reasons of choosing the specific courses, that is, to further their career in teaching. But the reasons of their time demands and their anxieties towards their course were different and the method they used to tackle it was unparallel as well. Each member of the group has different opinions towards their knowledge, personal qualities and in particular, skills that they felt they brought to the degree programme. Conclusion: The main conclusion that can be drawn is that the course chosen by the members of the group discussion leads us towards only one reason, which is, to further the career in teaching. Secondly, whatever the ways used to tackle the problems cropped up in the course or any changes anticipated towards the course, it can be concluded that the time demand to study the course is the same for all the members. Given the fact that I have been able to do the discussion only with two of the members of the group, therefore conclusions have been based upon the information given by the two members. Recommendation: To my opinion, I think, it would have been better if the other three members in the group would have been active as well. The result of my report would have been more specific and elaborate. Bibliography References: Book: Drew, S. D. Bingham, R. B. (2004), The student skills guide, 2nd ed, Ashgate, Burlington. Page 83 to page 97(report writing) Internet: Academic Report Writing Template (2010), Available from: http://www2.elc.polyu.edu.hk/CILL/reports.htm [Accessed: April 16, 2011]

Read an article about how Hackers Broaden Their Attacks Against Essay

Read an article about how Hackers Broaden Their Attacks Against Business Organization and write a 2 page response - Essay Example Lockheed is a major information and defense technology supplier to the federal government. After a few days, the renowned broadcaster PBS also faced a serious cyber attack. In the words of Worthen et al (2011), â€Å"Over the weekend, the website for the PBS show "NewsHour" was altered by hackers to include a fake article claiming that rapper Tupac Shakur, who was murdered 15 years ago, was alive in New Zealand. The hackers also posted login information that stations and other entities use to access PBS sites.† In the article, the writers have further pointed out that the hackers generally used to target corporations, which stored and managed secret government information or critical financial data. Hyundai Card/ Hyundai Capital Co., Epsilon, EMC Corp., etc. had been victims of such attacks. But of late, the hackers are targeting corporate secrets, media operations, and other sorts of diverse information security implementations too. The situation is changing rapidly, and the CEOs, CIOs, and CTOs of different organizations are facing unexpected challenges in the sphere of IT security.

Read the document I send you carefully Essay Example | Topics and Well Written Essays - 2000 words

Read the document I send you carefully - Essay Example This paper tries to understand how the market for clothes/ textiles has changed over the years to adopt technology and gain competitive advantage. The past and present trends in clothes business will be studied to understand the impact of e-business initiatives in the sector. How value chain has emerged to impact the marketers of clothes will be discussed and recommendations for increasing online purchasing of clothes will be given. e-Marketing and clothing trade Noting Corral (2000), â€Å"The apparel industry has started using the Internet in an attempt to improve the efficiency and effectiveness of marketing, provide customers access to information about products and their availability, build brand value, and to offer customers a convenient medium to make purchases online. The most valuable aspects of Internet shopping, as compared to store-based ad catalog shopping, are typically perceived to be competitive pricing, one-source shopping, convenience and time-savings (Tuunainen an d Rossi, 2002). Rapidly changing consumer preferences and distribution requirements in the increasingly globalized world where trade is liberalized and need innovation is also strong, textile and clothing sector has undergone a sea change as did the other sectors. Businesses in the sector are vying for differentiation on price as there is a high concentration on manufacturing and distribution. Companies that have tried to adopt change are increasingly focusing on reducing operational costs in the supply chain while reducing time to market and lead time. There is an increased use of information technology to integrate the supply chain to control quality, time and operational costs. The European Union is the largest trader and exporter of textile and clothing with a large portion of exports considered temporary as they are re-imported for final production and distribution (e-business watch, 2004). Although there are different opinions as to the impact of ecommerce on retailing in the clothing industry, one fact is true, that those that do not adopt technology will lose their competitive advantage. Ecommerce is set to make a significant and permanent impact on retailing as it is set to increase revenue flow phenomenally. In the US, it is seen that a significant portion of the economy is contributed by internet-influenced revenue with a seven percent sales on internet can reduce profits of brick-and-mortar businesses by almost 50 percent. While e-retailers deliver well on product, price and place, traditional retailers manage to deliver well on margin flexibility, location, selection and delivering physical products at the right time (Taylor and Cosenza, 2013, pp 46, 47). Businesses can transform into electronic enterprises to reduce operational costs and improve process productivity. The speed at which businesses transform to adopt electronic transactions determines the capacity with which they implement processes. Greater the speed of adoption and transformation , higher the number of processes they can execute and the more rapid their expansion since it reduces transactional costs. This also gives enterprises strategic competitive advantage. A business can have a website and the extent to which it is open to customers determines its adoption of ecommerce (Figure 1): Figure 1: Ecommerce industry transformation. Source: (Rollyson,

Little Red Riding Hood Essay Example | Topics and Well Written Essays - 1500 words

Little Red Riding Hood - Essay Example Patience had an adventurous spirit. Her friends called her ‘Red’ due to her hair color and fearless character. However, her father was always worried that her daring personality would lead her to trouble. Her mother thought otherwise. One day, Red was sent by her mother to the neighbor’s house to take some gifts since it was Christmas season. â€Å"Please hurry child. You know it is not safe for a girl out there alone,† she said. â€Å"Don’t take too long, I’ll start getting worried.† Red was delighted. At last the chance had come for her to explore further. She knew the cruelty of the Amaltheans but she was not afraid – or so she thought. Immediately she turned the first corner down the street, she hid the gifts in a small bush across the road and ran in the opposite direction towards the alien town. The experience was amazing. She saw floating homes, high-speed trains, spaceships, robots and all kinds of toys and dolls in malls. She came to the close of the road and realized she could not trace her way back. She panicked. â€Å"Little earthling, you must be lost, right?† she heard a voice behind her and turned quickly to see a big Amalthean staring down at her. â€Å"Umm†¦no sir, I was just taking a walk. I think I’ll just go back now.† She replied, trying hard not to look scared. â€Å"Well, to me it seems you are lost. You crossed the boundary into our territory several miles back. As a good Amalthean, I’ll not eat you up. Instead, I’ll take you to our king; he’ll know what to do with you. Come, now.† â€Å"No, please don’t. I’ll just find my way back,† Red pleaded. â€Å"Please don’t take me to Janus; he’ll kill me.† However, her pleas fell on deaf ears. The Amalthean threw her in his gunny bag and started his way to the Royal Palace. Red tried to plead with him along the way, but he refused to let her go. She knew she had to try a different approach, or she would die. â€Å"If you are a good Amalthean, you would

Generic Structure Of Hortatory Exposition English Language Essay

Generic Structure Of Hortatory Exposition English Language Essay Hortatory exposition is a text which represent the attempt of the writer to have the addressee do something or act in certain way. In other words, a hortatory exposition is a text whose purpose is persuade the readers that something should or should not be the case or be done. Generic Structure of Hortatory Exposition 1. Thesis/ General Statement. 2. Arguments 3. Recommendation Language Feature of Hortatory Exposition 1. Focusing on the writer 2. Using abstract noun: policy, advantage, etc 3. Using action verbs 4. Using thinking verbs 5. Using modals 6. Using adverb: certainly, surely, etc 7. Using temporal connectives/transition: firstly, secondly, etc 8. Using evaluative words: important, valuable, trustworthy, etc 9. Using passive voice 10. Using simple present tense The following section presents some example of hortatory exposition. Example 1 of a Hortatory Exposition Text Indonesian People Should Value All the Different Culture to Promote Unity of the Nation Indonesia is a culturally-diverse country. Many different religions and cultures from many provinces are now seen living side by side in many places. One of the biggest questions facing Indonesian today is how to deal with a culturally diverse citizenry and then promote unity. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOdcV-VVSswHypb4OMnP7qB3JyAzEbWkUzyoCuvHlebfr3i0aALecnjw3Y2-9cCr9NxnPln0oY1MVaRJmHRz0nP4aWZC_GBLUHR5o7qwjmXRj1yluEtcGE8Z7rfJF3_wabMwBKUHzWnI0/s200/hortatory-exposition.jpg Therefore, Indonesians should appreciate differences among culture for the following reasons. Firstly, Indonesia is vulnerable to separation for its archipelago and culture diversity. Raising tolerance among people is the best way to maintain the unity among differences. Many ways or cultures of living are equally legal, even if they are not regarded as normal by some people. If a society claims to be tolerant of personal choice, then it must respect the personal choice to retain their heritage. Then, unity of the nation can be preserved. Secondly, Indonesians must recognize that every culture has different customs and beliefs. Thus, people are forbidden to make judgments of comparative value, for it is measuring something unmeasured. A plurality of nations, especially in the modern era, can allow for cultural development and cultural exchange that benefits both parties. The cross-cultural understanding among cultures makes the world a better place and preserves the unity of the nation. Lastly, raising nationalism is one way to preserve unity of the nation. It is a sense of fellow feeling between group members. This promotes cooperation and social cohesion within the group. The sense of social cooperation makes welfare, social security and medical programs much more likely and stronger. Cultural differences are sometime a sensitive matter for people. Indonesian people must teach younger generation about the importance of the cultural identity and nationalism to promote unity of the nation. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 2 of a Hortatory Exposition Text Watch your Kids While Watching TV Television becomes one of the most important devices which takes place in almost houses. It can unite all members of the family as well as separate them. However, is it important to know what your kids are watching? The answer is, of course, absolutely Yes and that should be done by all parents. Television can expose things you have tried to protect the children from, especially violence, pornography, consumerism and so on. Recently, a study demonstrated that spending too much time on watching TV during the day or at bedtime often cause bed-time disruption, stress, and short sleep duration. Another research found that there is a significant relationship between the amount of time spent for watching television during adolescence and early adulthood, and the possibility of being aggressive. Meanwhile, many studies have identified a relationship between kids who watch TV a lot and being inactive and overweight. Considering some facts mentioning above, protect your children with the following tips: Limit television viewing to one-two hours each day Do not allow your children to have a TV set in their own bedrooms Review the rating of TV shows which your children watch Watch television with your children and discuss what is happening in the show. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 3 of a Hortatory Exposition Text Should not Bring Mobile Phone to School Recently most people own mobile phone. Why does mobile phone user increase dramatically in recent years? First, the feature and functions has increased. Mobile phone is not used just for calling, but sending text, taking pictures, recording videos, accessing internet, playing games and much more. Second, mobile phone has also become a lot cheaper. Now this communication device does not only fill the pocket of adult but also teenager and student. Even a lot phones are intentionally designed to teenaged market. However should they be allowed to bring them to school? Many schools do not allow students to bring cell phones to school. It is very reasonable because bringing phone to school potentially disrupts the learning process. Most students use cell phones irresponsibly. They use cell phones to talk to their friend during class time. They also use the calculator and camera features in the class as well. Those potentially lead less concentration in the time of learning and teaching process. Students go to school to learn and behave fair way. Mobile phones provide a large temptation to cheat in tests. They can communicate to anyone and almost anywhere in the world. Because of the small size of the cell phone, students can send a text quietly and discreetly. The text can go unnoticed anywhere to get help on answering tests, homework, and other class assignment. Learning in school is to behave fair not cheating. Therefore, schools should ban students from bringing their cell phones. However it should be done fairly. In case of an emergency some student need a call for help, providing easy access to phone is better. (Source: blogspot.com/2010/02/contoh-hortatory-text-sample-should-not.html) Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 4 of a Hortatory Exposition Text How ASEAN Should Face CAFTA The China-ASEAN Free Trade Area (CAFTA) is a win-win situation for ASEAN. It will help speed the recovery of ASEAN from the global recession. The CAFTA is an important vehicle for trade-led growth and recovery in the ASEAN region with growth of 3.9 percent in 2009 which most likely will increase in 2010. Furthermore, the launch of a US$10 billion infrastructure investment fund by China to improve roads, railways and airlines and strengthen telecommunication links may help speed the ASEAN recovery. China has also committed to a $15 billion credit facility to promote regional integration. ASEAN should take advantage of this and not rely completely on the United States. Times are changing and regional groupings like the CAFTA, the SCO, the EU, the NAFTA, etc., are more beneficial than so-called globalization. One crisis, like the one in the US, has a domino effect to the world economy, whereas one region that falls into a crisis can be rescued by other regions not affected by it. World trade will be more stable under divided regional groupings and still maintain world trade and investments globally. Last but not the least, in order to take advantage of the CAFTA and make it work, ASEAN should cut down its bureaucratic red tape in its financial and economic sectors to efficiently speed up trade and investment, and do it with transparency. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 5 of a Hortatory Exposition Text What is the Benefit of Tourism for Local People? Well, Tourism is now a huge contributor to the economies of most countries. Tourism industries can bring money, job vacancy and advancement especially to developing regions. However, this money often goes into the pockets of foreign investors, and only rarely benefits for local people. Tourism industries will not give much benefit for local people if, for example, multinational hotel chains dont care about the surrounding nature when they build new hotels. This can cause many social, cultural and geographical problems. Some local people may get job and money from that International hotel chain. However in case of missing that opportunity, some of them still have their own environment. Moreover, some facts show that tourists tend to go, visit and spend their money in restaurants, bars and even luxury hotels of that multinational chains. They less go to such places; restaurant, bar, hotel, shop which are owned by local people. This can prevent the local peoples business from becoming even larger. Most important thing, tours or excursions of tourism have little effect on nature. Even it can disrupt or destroy ecosystems and environments, and if it does, the local people will get the risk. So the local government policies should be put in place to ensure that tourism will make the benefit spreading widely. The policies should guarantee that tourism will not cause any harm to any local people or places. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 6 of a Hortatory Exposition Text Choosing Home Schooling as Kids Learning Recently more parents choose to school their children from home. There are the positive aspects of this form of education versus other public and private schools. Homeschooling could be the parents right choice of learning for the kids There are a number of reasons as to why parents opt to home school their children. They include: * Religious reasons. * Family reasons. * Poor learning environment at the school. * Object the lessons of public school. * The child has a disability or is special needs. * Transportation issues. * Public or private school did not challenge the child. * The child could not get into the desired private school. * The parents career So if parents decide that home schooling is the best option for their children, they need to do a little research in finding out what criteria they and their children must meet. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 7 of a Hortatory Exposition Text Encouraging to Use Mass Transportation Mass transportation is a kind of transportation system which large numbers of people are carried within a single vehicle. Airplanes, railways, buses, trolleys, light rail systems, and subways are examples of mass transportation systems. This mass transit systems is believed to be the future way which can solve the heavy traffic in the street. Mass transportation have a number of advantages over private automobile. In many parts of the world, mass transportation is an important component of a nations transportation system. Where people are too poor to buy automobiles, they depend on bicycles or animals or mass transit systems such as bus lines to travel within a city and from city to city. Mass transportations such as bus, train, plane are more efficient ways of moving people than the private automobile. For example, a subway system can transport 80,000 passengers per hour. In comparison, an 8-lane freeway can carry only 20,000 passengers per hour. The cost of operating an inter-city bus line typically runs about two cents per vehicle mile, about one-tenth the comparable average for a private automobile. Mass transit systems also take up much less space than do the highways needed for the movement of automobile traffic. Most urban landscapes today are a vivid testimony to the amount of space required for private automobiles. To make that mass transportation system works, some experts suggest that forms of mass transportation should be developed. The efforts can be: Setting up van pools for employees in big company areas. Picking up people who live close to each other in small vans and brought to and from work as a group. Having an experiment with dial-a-ride programs which elderly citizens can call to request transportation in a mini-van from one point to another. Attempting to increase the use of mass transportation by imposing high taxes on parking and tolls leading to the city for private automobiles. Developing new subway, trolley, and bus lines, and other alternative forms of mass transportation. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 8 of a Hortatory Exposition Text Never Try Smoking A lot of people, especially teenagers, who do not smoke, always want to try smoking. They know it is bad for them and all, but it is just something they want to try. So they ask one of their smoker friends for a cigarette. Admittedly, they firstly can not light it on their own so they ask his friend to do it. Then they inhale that cigarette and smoke occasionally. Apparently that makes them the born smokers. Now they do smoke fairly regularly. They can not avoid smoking and they enjoy too. They have smoker friends. Everyday they bring a pack in their pocket. For them, a pack of cigarette is as important as a wallet for their money. Suddenly, for certain reason, they realize the fact that tobacco is the cause of a long list of nasty diseases. It is not only heart disease, stroke, and chronic lung disease but also bladder, lung, and pancreatic cancer. Even it was reported that around 400,000 Americans died each year. It was one every 80 seconds from tobacco-related illnesses. Then they decide it is stupid to harm selves. They want to quit smoking. Unfortunately, they find that quitting smoking is so difficult. Why cant I stop smoking? I really want to stop it. It is hard to quit because nicotine is powerfully addictive. Cigarette is one of the most efficient drug-delivery devices ever devised. As result, when people try to quit smoking, they often experience classic nicotine withdrawal symptoms such as anxiety, irritability, headache, depression, and restlessness. Well, still want to try smoke? Think the facts before trying! If you are not smoker, you should never and never try to smoke. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 9 of a Hortatory Exposition Text Why Should Weare a Helmet when Motorcycling? We often hear lots of stories from road regarding people taking spill on motorcycle when they are riding without using helmet. Mostly the riders badly end up in mess. Wearing a fitted protective helmet offers many benefits which reduces the negative aspects of riding. First and the most important is that wearing the correct helmet can save a riders life, physical ability, family pain, and money. The recommended designs of motorcycle helmets can provide total protection. They not only protect riders from getting a worse road injured accident but also from flying bugs, such as rain, sleet, mud and other potential projectiles. Second, wearing a helmet can gives the raiders a matter of style. Helmets give the opportunity for rider to express the image they may want to project when riding on they way. This benefit may not be important to some people, but to others, it means a lot and important. By choosing the most appropriate helmet from all of the various styles, such as beanie, shorty, German, and many others, wearing a helmet which can projecting an image is an inherent crucial part of motorcycling and help riders feel more confident when riding on the road. However, what most important is wearing helmet when riding is a matter of using it properly. Bikers should use the helmets which are fixed to their head. It is really not good if they places simply the helmets on the head without settling them properly. The bikers should fasten the helmet correctly to their head in order to get safe and comfort. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 10 of a Hortatory Exposition Text Watch Your Kids While Watching TV Television becomes one of the most important devices which takes place in almost houses. It can unite all members of the family as well as separate them. However, is it important to know what your kids are watching? The answer is, of course, absolutely Yes and that should be done by all parents. Television can expose things you have tried to protect the children from, especially violence, pornography, consumerism and so on. Recently, a study demonstrated that spending too much time on watching TV during the day or at bedtime often caused bed-time disruption, stress, and short sleep duration. Another research found that there is a significant relationship between the amount of time spent for watching television during adolescence and early adulthood, and the possibility of being aggressive. Meanwhile, many studies have identified a relationship between kids who watch TV a lot and being inactive and overweight. Considering some facts mentioning above, protect your children with the following tips: Limit television viewing to one-two hours each day Do not allow your children to have a TV set in their own bedrooms Review the rating of TV shows which your children watch Watch television with your children and discuss what is happening in the show Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 11 of a Hortatory Exposition Text Public Awareness Lets Make City Clean and Fresh A clean and fresh city will surely make the inhabitants healthy. Every morning especially in dry season, all roads must be watered with clean water and swept by the workers of the regional government under the Majors instruction. To keep the people from heavy pollution caused by cars, trucks and motorcycles, enough trees must be planted along all roads. Every building or house in the city must be surrounded short and small trees which bear colorful flower. Bad and improper habits which cause disadvantages, bad smell and dangerous diseases to people such as smoking and throwing rubbish anywhere should be stopped at once. The major of each city will have to think over the way how to educate people, so that they realize on how important cleanliness and health are for their own sake. Building more public lavatories at every busy place is very badly needed. It will be wise if the Major decides a certain amount of fine to be paid by those who disobey the government regulation on cleanliness matter. A man who urinate not at lavatory, smoke not at smoking room or throw rubbish at the roads should be fined for instance. Besides dirtying the environment with cigarettes butts, smoking will also cause pollution and lungs disease to other people. So bad habits and impolite attitude should be immediately stopped, otherwise the city will be dirty, unhealthy badly polluted and will never attract foreign or domestic tourist Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 12 of a Hortatory Exposition Text More Dust Bins is Cleaner To improve comfort and cleanliness at the school, there should be an increasing number of dust bins. When we look at classroom, school corridors and schoolyard, there papers, mineral water cops, straws, and napkin everywhere. The condition of unseemliness really hinders learning and teaching environment. They can be filled out with water coming from the rain. This can be placed for mosquito to spread out. Anyway I notice that most of the students have responsibilities for their school environment. They put their litter on the proper place but some of them are not diligent enough to find the dust bins. The numbers of the dust bins in the school are not enough. More dust bins should be put beside each step, outside of the classrooms and some along of the corridors. Probably one dust bin should be in every ten meters. So when students want to throw away their litters, they can find the dust bins easily. When school is equipped with sufficient dust bins, students do not have problem of discomfort any more. So provide more dust bins and school will be very clean and become a very nice place to study. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 13 of a Hortatory Exposition Text Where should be after High School? The National examination result will be publicly enounced in next short time. Euphoria will flood for those who get success. In the other hand, It will be sorry to hear that there are some of them do not succeed in their national final examination. For those who succeed soon will think to decide; where will they be after graduating high school? Actually it will be easy to decide for those has been arranged and thought earlier but for those have not planed yet, it will be quite confusing. Continuing study or looking for work is the primary choice among them. When they think about continuing study, they will think hard about the time and cost. How long the higher study will last? And how high is about the cost. In the same way, when they think about straightly seeking job, what skill and competence they have got is a big matter of questioning. So, doing both choices in the same time is an alternative. Continuing study as well as seeking job is possibly done but it will be hard for them. Conventionally studying in the university needs much time to spend especially in the first year. It is true because they have to do and adapt a lot of things in their new higher school. it will be very hard to looking for job. Therefore it should come to their mind of continuing studying at higher school from their own home. As result, the available time will be more flexible for them. Then it will be very possible to seek job and get the appropriate one. This type of studying is publicly known as distance learning. As the alternative method of studying, besides the conventional studying which students and the lecturer have to meet in the fixed time and place regularly, distance learning provides possibility to grow better. Possibly working and studying surely will create high quality graduate. Distance learning should appear as a considerable choice for them. (http://bos-sulap.blogspot.com/2010/02/contoh-example-hortatory-text-where.html. Retrieved: 30 may 2012) Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 14 of a Hortatory Exposition Text Millions from Property Market Dear friend, Are you tired of the daily grind? Sick of working all hours of the day for litle reward? Tired of having enough money to really enjoy yourself? Well, now there is a way out. We can show the way to give up work. Sit back and make millions for yourself and your loved ones on property market. Albert Smith felt just like you untill he read our leaflet. Now he drives a sport car arround the South of France and his wife has one of her own too. Generic Structure Analyse Thesis: there is a way out of financial problem. Argument: Albert Smith is the proof. Recommendation: Join property market ! Language Feature Analysis Using abstract noun: reward Using action verb: give up, make, etc Using thinking verb;:felt Using simple present tense: are you tired?, he drives a sport car, etc Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text? Example 15 of a Hortatory Exposition Text Removing Lead from Petrol In all the discussion over the removal of lead from petrol (and the atmosphere) there doesnt seem to have been any mention of the difference between driving in the city and the country. While I realize my leaded petrol car is polluting the air wherever I drive, I feel that when you travel through the country, where you only see the another car every five to ten minutes, the problem is not as severe as when traffic is concentrated on city roads. Those who want to penalize older, leaded petrol vehicles and their owners dont seem to appreciate that, in the country, there is no public transport to fall back upon and ones own vehicle is the only way to get about. I feel that the country people, who often have to travel huge distances to the nearest town and who already spend a great deal of money on petrol, should be treated differently to the people who live in the city. Comprehension Questions: What is the main idea of the text? Where is the information about the main idea located? What supporting details can be found in the text? What is the function of the text? How do you know? What are the generic structures of the text? Can you identify each of the feature (generic structure) in the text? In which sentence? What are the language features of text?

Philosophy Of Composition Essay -- essays research papers fc

Poe’s Composition of the Raven   Ã‚  Ã‚  Ã‚  Ã‚  Edgar Allen Poe describes in great detail, his poem â€Å"The Raven†, in The Philosophy of Composition. Never before had I been able to read a poet describe in his own philosophy of making a poem. Poe goes in deep context and meaning to how he derives the story line to his poem. He explains what significance the raven plays in the poem and the beauty of his intent in the poem. Poe, first thought of an impression or effect he would like to suppress upon the reader. In this case, he chose beauty as the sole intent of his poem. Second he wanted to find a tone, which would express his view of beauty throughout the poem. His choice of tone was sadness because he believed beauty â€Å"excites the sensitive soul to tears† (1575). He also wanted...

Ad-Comm Group “Whitebook”: Cross-Marketing Platform for Luxury Brands in Japan Essay

1. What is a Whitebook? What role(s) does it play in the Marketing strategy of Ad-comm’s client companies? Answers 15 lines maximum. Whitebook is a cross marketing platform, a magazine that is published in Japan every 4 months and which displays nine luxury brands in nine diverse types of product. The magazine is customized for each luxury sponsors. The Whitebook plays an important role in terms of marketing strategy as it is a brand ambassador and CRM tool. As the Whitebook is mainly distributed through sponsors, the Whitebook targets a prequalified small group of costumers but right ones, right at the beginning. Being displayed in the magazine can be seen a recognition of being a top luxury brand and be therefore an award. The Magazine creates a strong relationship between the brands and the costumers, as the costumers feel privileged to receive special attention from the brand. Moreover the Whitebook organizes event as well, which gathers customers and one brand. Those events gives the opportunity for luxury brands to create a personal relationship (â€Å"face-to-face† relationship) with its customers, by telling its heritage and answering questions. 2. Take the perspective of the general manager of Porsche Japan. See more: Old Age Problem essay How would you assess the cost effectiveness or ROI of investing 20 million Yen a year to sponsor Whitbook? Would you be willing to be a sponsor? Why or why not? Answer by using a break-even analysis, and by calculating the expected customer lifetime value (i. e. today’s expected value of a customer’s purchases over the course of his/her life as a Porsche customer). 1 to 2 pages. a. You must know what a break-even analysis is: this is when your return/revenue covers your investment – in other words: how many cars to sell to repay for the investment in Whitebook? b. Customer Lifetime value: refer to the last class definition – expected value of a customer over the course of his/her life as a customer = selling price of a Porsche x number of Porsches purchased in a lifetime. Be creative by using the data of the case and common sense. There is no magic formula. I will take your assumptions into consideration. c. Then the cost effectiveness can be assessed by comparing to competitive offerings Porsche sales increased by 4. 55 ( 3000/658= 4. 55 – p. 8) in 6 years. For a luxury brand, democratization of the product also means loss of prestige and exclusivity. Whitebook is a way to keep the luxury image of the brand by creating a special relationship with the best costumers. 20 million Yen represents 2. 4% of the total marketing budget (p. 8). Assuming that an average price of Porsche is 75 000$ USD , in 6 years they have sold for 175 650 000$ (75 000 x 2320) . 20 million Yen is equal to 214 241. 04$ USD which corresponds to 1 285 446. 24$ USD in 6 years. In terms of break-even analysis and still assuming the average price of 75 000 $, they need to sell 3 cars (2. 86) (214 241. 04 / 75 000) per year to repay their investment in Whitebook. However, the case mentions that â€Å"10% of the VIP customers own 8-9 Porsches† (p. 8), therefore we can assume that Porsche company sells at least 3 cars per year and therefore sponsoring Whitebook is profitable. In terms of Costumer Lifetime value, we shall still assume the average price of 75 000$ USD per car and the number of Porsches purchased in a lifetime of 8. 5 (â€Å"8-9 Porsches† own over lifetime – p. 8). The Costumer Lifetime Value is therefore equal to 637 500 (75 000 x 8.5). Finally, in terms of cost effectiveness, if we look at exhibit 9, we see that the manufacturer’s suggested retail price of Whitebook is best advantageous compared to other selected print media in Japan. The manufacturer’s suggested retail price is relatively low (5 000 000 Yen) compared to the number of pages and the location. Let’s take 25ans’. The MSRP is 4 200 000 Yen for 2 pages on the back cover; compared to 800 000Yen more for Whitebook (therefore 1. 19 more expensive (5 000 000 / 4 200 000 = 1. 19) ) for 3 times more pages inside the magazine for Whitebook. It is then clear that Whitebook is more profitable compared to less expensive magazines in terms of cost effectiveness. Moreover 25ans’ targets women’s luxury, however Porsche and fast cars are commonly known to be of mainly great interest for men. Concerning Esquire, the MSRP is 3 200 000 Yen of 2 pages on the back cover, Whitebook is 1 800 000 more (therefore 1. 5626 more expensive (5 000 000 / 32 000 000)) for 3 times more pages inside the magazine. Thus, Whitebook magazine is more profitable than Esquire. Moreover Esquire targets Men’s fashion/lifestyle only, however purchasing a Porsche can also involve women (Porsche Cayenne for example). Concerning Nikkei Business, the MSRP is 5 680 000 Yen of 2 pages on the back cover which target business customers. Compare to Whitebook, Nikkei Business is 1. 136 more expensive than Whitebook for less pages. Moreover the Nikkei Business target only business Concerning Asahi Newspaper, the MSRP is 22 500 000 Yen for full page. Compare toe Whitebook, Asahi Newspaper is 4. 5 more expensive. Moreover, Asahi Newspaper targets general public, however Porsche wants to keep the luxury prestige and exclusive image of the brand by investing in a magazine, the target readers doesn’t therefore correspond to the main aim of Porsche. In conclusion, Whitebook is the best investment in terms of cost effectiveness compared to competitive offerings. 3. Put yourself in the shoes of Andreas Dannenberg. Whitebook exploits opportunities (and leverages strength, addresses weaknesses, and counter threats) in the luxury market and advertising industry, and it helps Ad-comm stay ahead of potential capability improvements by Japanese and multinational competitors. What is Whitebook to you? What role(s) does it play in the marketing strategy of Ad-comm itself? Answer by using a SWOT analysis (for Ad-comm) to understand internal and external strategic position. 1 to 2 pages. In terms of Strengths: * Whitebook enables to be independent from Japanese Players * Doesn’t have to be subcontracted by Japanese agencies * Target the right costumers. * Plays a role of CRM tool * Create privilege relationships between the brands and the costumers * Maintain the luxury and exclusive image of the sponsors * Create events to build a face to face relationship and build a trust relationship in the long run with VIP costumers -> the brand tells stories and heritage to the customer and the Japanese consumption, customers are choosing a brand mainly because of its heritage, recommendations of experts and experiences of family and friends. * Plays a role of brand ambassador * Enable luxury companies to display the corporate portfolio * Enable luxury brands to make their cash flows easier. In terms of Weaknesses: * Limited to Japanese market * Limited to the Japanese market * Implementation on international market requires global corporate decision In terms of Opportunities: * Cross-marketing platform * Select prequalified targeted and top-tier customer * Create a unique virtual experience for privilege guests as well trough its website and entry key * Track behaviors of target customers * The website tracks behaviors of target customers * Create events which can be an opportunity to launch a new product to a right target costumer * Enable luxury companies to get new costumers. * Work as a CRM tool In terms of Threats: * No competitors at the moment because is very selective and the nurture the relationship with the brand. * However, competitors can come in the market, target also luxury clientele with more luxury brands or more subcategories * New competitors can come and create other type of cross-marketing platform like a privilege club which enables the brands to meet * New competitors can come an create the same magazine suited for the global market or USA market which number of customers are greater. 4. What would you do with the expansion opportunities described at the end of the case (pp. 10-13)? Would you pursue: (a) increasing the number of sponsors I the current Whitebook? (b) replicating the current Whitebook in overseas market; or (c) developing an alternative Whitebook focused on the new â€Å"edgy† brand market? Why? Answer with Pros and Cons in 1 to 2 pages. (a) Increasing the number of sponsors I the current Whitebook Pros: * Increase flexibility when planning events * Increase quantity of events (number of events) * Increase quality of events, as more VIP customers and sponsor companies are available * Increase the use of CRM tool * Make the relationship between brand and consumer more visible Cons: * Additional cost could offset the fixed costs of production * Losing credibility * Losing trust with the brands * Losing luxury appeal because luxury is based on scarcity and exclusivity (b) Replicating the current Whitebook in overseas market (the best option because:) Pros: * Minimize additional effort and attention required to Whitebook * Provide learning opportunity for the account managers. * Can introduce new categories in the book * Multinational sponsor already present in the Japanese version can be included in the overseas version * Already implemented in US, Singapore Cons: * There’s a small budget required by sponsors * The decisions so fare are regional and not on corporate level * Changing the marketing strategy at a global level will be uncontrollable for Whitebook unless they change the whole corporate structure, which possible (c) Developing an alternative Whitebook focused on the new â€Å"edgy† brand market Pros: * Maintain most loyal costumers * Help to acquire innovative customers. * Guarantee of 50 000 targeted customers * Involves high-margin brand segments * Developing new relationships with new companies Cons: * Should redirect the target customers on young customers * Being part of a community takes out their own personality and uniqueness * Because edgy brands target young customers and customers prefer interactive marketing tools so edgy brand prefer to invest their marketing budget and events or promotions rather that printing marketing * Change the value of luxury image of the book * Because luxury is based on exclusivity and scarcity, including edgy brands will damage this luxury image.

Foreign Affairs essays

Foreign Affairs essays Future Involvement in Foreign Affairs Since the United States is one of the last remaining super powers have the obligation to maintain and support good relations with the nations throughout the world. We should take full advantage of this different ways. First the U.S. must focus on investing and trading with have yet to become economic powers; second, we must implement a consistent policy towards the Middle Eastern nations: third, the United States needs attempts and results of the democratization and religious revivals in the Latin America, while taking a passive role in letting the a Western type its course: and forth, the U.S. must ease and downplay its conflict with who dislike the "Western people" and their way of life. Obviously, foreign investment is necessary for the future of nations as well as our own. There must be an emphasis on foreign otherwise the third world nations will continue to fall behind and domestically, which could lead to an economic downfall for the U.S. as question then arises as to what the United States must do in order to have agreements with other countries other than Japan and Mexico. In order for play a more active role in the economic and political development of many developing nations, it must first accept a different philosophy than its is imperative for the United States to play a similar role in Latin has played with many of the developing nations in East Asia. The U.S. America, and if it wants to play the role of big brother, it must accept Japan has invested, traded, and been a guide for many of it's neighboring Asia, making them grow politically and economically while also profiting itself (Japan Remains 1996). The U.S. must realize that the economies of Nations will play an important part in the future of our own economy, and begin to lead, invest, and aid not just Mexico, but countries such as Bolivia, and Columbia into the ...

Principles of Marketing (MRKT 310) Study Guide Essay Essay Example

Principles of Marketing (MRKT 310) Study Guide Essay Essay Example Principles of Marketing (MRKT 310) Study Guide Essay Essay Principles of Marketing (MRKT 310) Study Guide Essay Essay Overview Welcome to the Student Study Guide for Spring 2010. This papers will help you analyze throughout the semester and as you prepare for the common concluding test required for all subdivisions of MRKT 310. Your module member has been instrumental in the design of this trial. Continue to seek his or her aid understanding the stuff as the semester progresses. Many of the text constructs are non included in the concluding test and your module member through written assignments. instance surveies. conferences. or other methods will measure your apprehension of them. UMUC requires all proctored concluding test in the School of Undergraduate Studies be closed book. Therefore. no notes or other survey AIDSs will be allowed in the testing centre. This is a comprehensive concluding test covering the full class. All policies and processs required by UMUC and the testing centre apply. For those of you taking the paper and pencil version of the concluding test. there are two versions ( Version A and Version B ) each dwelling of an eight-page Test Instrument and a six-page Answer Sheet ( pages 9 through 14 ) . You may happen it utile to detach the Answer Sheet from the Test Instrument to let you easier entree to both paperss. Write your name and subdivision figure ( e. g. . 6980. 6981. 6982. etc. ) on the Answer Sheet. You may compose on the trial instrument. but lone responses on the Answer Sheet will be graded. For those of you taking the on-line version of the concluding test. all instructions will be noted on your computing machine screen. The on-line concluding test is indistinguishable to the paper-and-pencil version except for the inquiry order. We strongly promote you to subscribe up for the on-line version if it is available at your proving site. Please be warned that this is non an easy trial and you should be prepared to pass the full three-hour clip allocation at your proctored testing centre. Most of your clip should be spent on the short and long essays. Do non brood on the definitions and the multiple-choice subdivisions. You will either cognize them or you won’t. depending on your readying. and you will blow valuable clip you will necessitate for the essays. You should be having this common pupil survey usher at the beginning of the semester. Print it out and maintain it near at manus. Be certain to reexamine it carefully and inquire your module member any clear uping inquiries on either trial format or content prior to the first twenty-four hours of finals hebdomad. Once finals hebdomad has begun. your module member will non be able to reply any inquiries sing the concluding test. When you finish your test. return BOTH the Test Instrument and your completed Answer Sheet to your monitor. Answer Sheets returned without the Test Instrument will non be graded. Part I – Definitions ( 25 per centum ) You will necessitate to cognize the definitions for 25 selling footings. You will read the definition and choose the right reply from the Word Bank. Then. publish the figure of the right term on your reply sheet. Following is the exact Word Bank as it will look on your concluding test. WORD BANKAll correct footings for the above 25 statements can be found on this list. 1. Brand 2. value proposition 3. gross revenues publicity 4. adulthood 5. motivation 6. economic environment 7. microenvironment 8. direct selling 9. consumer perceived value 10. life style 11. selling mix 12. market cleavage 13. consumer market 14. Marketing information system 15. merchandise mix 16. value bringing web 17. SWOT analysis 18. intensive distribution 19. monetary value snap 20. placement 21. commercialisation 22. Product life rhythm 23. merchandise 24. mark market 25. civilization 1. Brand – is a name. mark. symbol. motto or anything that is used to place and separate a specific merchandise. service. or concern. 2. Value proposition – is an analysis and quantified reappraisal of the benefits. costs and value that an organisation can present to clients and other component groups within and outside of the organisation. 3. Gross saless publicity is one of the four facets of promotional mix. ( The other three parts of the promotional mix are advertisement. personal merchandising. and publicity/public relations. ) Media and non-media selling communicating are employed for a pre-determined. limited clip to increase consumer demand. stimulate market demand or better merchandise handiness. 4. Adulthood 5. Motive – An emotion. desire. physiological demand. or similar urge that acts as an incitation to action. 6. Economic environment – Economics is the societal scientific discipline that surveies the production. distribution. and ingestion of goods and services. 7. The micro-environment consists of stakeholder groups that a house has regular traffics with. The manner these relationships develop can impact the costs. quality and overall success of a concern. Suppliers. distributers. clients and competition. 8. Direct selling – is a signifier of advertisement that reaches its audience without utilizing traditional formal channels of advertisement. such as Television. newspapers or wireless. Businesss communicate straight to the consumer with advertisement techniques such as flyers. catalogue distribution. promotional letters. and street advertisement. 9. Consumer perceived value – The value of a merchandise is the mental appraisal a consumer makes of it. Formally it may be conceptualized as the relationship between the consumer’s perceived benefits in relation to the sensed costs of having these benefits. It is frequently expressed as the equation: Value = Benefits / Cost 10. Lifestyle – A mode of life that reflects the person’s values and attitudes. 11. Marketing mix – Product. monetary value. topographic point and publicity. Packaging. Peoples. Public Voice. Pamper. Politicss and Physical Evidence. 12. Market cleavage – Market cleavage is a scheme that involves spliting a larger market into subsets of consumers who have common demands and applications for the goods and services offered in the market. These subgroups of consumers can be identified by a figure of different demographics. depending on the intents behind placing the groups. Selling runs are frequently designed and implemented based on this type of client cleavage. 13. Consumer market – A defined group of consumers. Buyers and possible purchasers of goods and services for personal and family usage 14. Marketing information system – Set of processs and patterns employed in analysing and measuring selling information. gathered continuously from beginnings inside and outside of a house. Seasonably marketing information provides footing for determinations such as merchandise development or betterment. pricing. packaging. distribution. media choice. and publicity. See besides market information system. 15. Product mix – Range of associated merchandises which yield larger gross revenues gross when marketed together than if they are marketed separately or in isolation of others. 16. Value bringing web – A Value Delivery is a company’s supply concatenation and how it spouses with specific providers and distributers in the procedure of bring forthing goods and presenting them to market. It involves utilizing competitory advantages external to the house ( providers. distributers. clients ) . 17. SWOT analysis – A scan of the internal and external environment is an of import portion of the strategic planning procedure. Environmental factors internal to the house normally can be classified as strengths ( S ) or failings ( W ) . and those external to the house can be classified as chances ( O ) or menaces ( T ) . Such an analysis of the strategic environment is referred to as a SWOT analysis. 18. Intensive distribution – Marketing scheme under which a house sells through as many mercantile establishments as possible. so that the consumers encounter the merchandise virtually everyplace they go: supermarkets. drug shops. gas Stationss. etc. Soft drinks are by and large made available through intensive distribution. 19. Price snap – Is an snap used in economic sciences to demo the reactivity of the measure demanded of a good or service to a alteration in its monetary value. 20. Positioning – In selling. placement has come to intend the procedure by which sellers try to make an image or individuality in the heads of theirmark market for its merchandise. trade name. or organisation. 21. Commercialization – is the procedure or rhythm of presenting a new merchandise into the market. 22. Product life rhythm – A new merchandise progresses through a sequence of phases from debut to growing. adulthood. and diminution. This sequence is known as the merchandise life rhythm and is associated with alterations in the selling state of affairs. therefore impacting the selling scheme and the selling mix. 23. Product – An point that ideally satisfies a market’s privation or demand. 24. Target market – Involves interrupting a market into sections and so concentrating your selling attempts on one or a few cardinal sections. 25. Culture – Represents the behaviour. beliefs and. in many instances. the manner we act learned by interacting or detecting other members of society. In this manner. much of what we do is shared behavior. passed along from one member of society to another. Part II – Multiple Choice ( 20 per centum ) There are 20 multiple-choice inquiries from which you can choose a. b. c. or vitamin D responses. Be careful as most multiple-choice inquiries will hold at least two picks that look executable. Choose the 1 that is the most on point. The multiple-choice inquiries are both definitional and application types. Choose the right missive of your pick and compose it on the Answer Sheet in the suitably numbered box. The undermentioned list comprises those constructs from the text. which you can anticipate to be assessed via the concluding test. They are presented in order of the class aims. Course Objective 1 – understand how selling scheme creates a positiverelationship between a house and its clients. ( Chapter 1 ) 1. Relationships between demands. wants. demands – is the procedure by which companies determine what merchandises or services may be of involvement to clients. and the scheme to utilize in gross revenues. communications and concern development. [ 1 ] It is an incorporate procedure through which companies create value for clients and construct strong client relationships in order to capture value from clients in return. Selling is used to place the client. to maintain the client. and to fulfill the client. With the client as the focal point of its activities. it can be concluded that marketing direction is one of the major constituents of concern direction. The development of selling was caused due to mature markets and overcapacities in the last 2-3 centuries. Companies so shifted the focal point from production to the client in order to remain profitable. The term selling construct holds that accomplishing organisational ends depends on cognizing the demands and wants of mark markets and presenting the coveted satisfactions. [ 2 ] It proposes that in order to fulfill its organisational aims. an organisation should expect the demands and wants of consumers and fulfill these more efficaciously than rivals. 2. Marketing direction orientations – An organisation with a market orientation focuses its attempts on 1 ) continuously roll uping information about customers’ demands and competitors’ capablenesss. 2 ) sharing this information across sections. and 3 ) utilizing the information to make client value. 3. The market orientation merely defines an organisation that understands the importance of client demands. makes an attempt to supply merchandises of high value to its clients. and markets its merchandises and services in a co-ordinated holistic plan across all sections. In what we call the â€Å"Marketing Concept. † the company embraces a doctrine that the â€Å"Customer is King. † The Marketing Concept is an attitude. It’s a doctrine that is driven down throughout the organisation from the really top of the direction construction. The Marketing Concept communicates that â€Å"the client is king. † Everything that the company does focal points on the client. Via the Marketing Concept. a company makes every attempt to outdo understand the wants and demands of its mark market and to make want-satisfying goods that best carry through the demands of that mark market and to make this better than the competition. The term selling construct holds that accomplishing organisational ends depends on cognizing the demands and wants of mark markets and presenting the coveted satisfactions. [ 2 ] It proposes that in order to fulfill its organisational aims. an organisation should expect the demands and wants of consumers and fulfill these more efficaciously than rivals. 4. Partner relationship direction – is a concern scheme for bettering communicating between companies and their channel spouses. 5. Importance and procedure of Customer Relationship Management ( CRM ) – is a company-wide concern scheme designed to cut down costs and increase profitableness by solidifying client satisfaction. trueness. and protagonism. True CRM brings together information from all informations beginnings within an organisation ( and where appropriate. from outside the organisation ) to give one. holistic position of each client in existent clip. This allows client confronting employees in such countries as gross revenues. client support. and selling to do speedy yet informed determinations on everything from cross-selling and upselling chances to aim selling schemes to competitory placement tactics. Course Objective 2 – Appreciate the importance of moralss and societal duty in selling. ( Chapter 20 ) Differences between consumerism and environmentalism – is a societal and economic order that is based on the systematic creative activity and fosterage of a desire to buy goods or services in of all time greater sums. environmentalism – is a wide doctrine and societal motion sing concerns for environmental preservation and betterment of the province of the environment. 1. Sustainable selling rules2. Role of moralss and corporate duty Course Objective 3 – Understand the function of marketing within an organisation and how selling relates to and drive customer-focused company scheme.( Chapter 2 ) 1. Marketing’s function in company broad strategic planning2. Difference between value concatenation and value bringing web 3. Contentss of a selling program and general thought of what is included in each subdivision 4. Consumer ( or customer-driven ) oriented selling scheme Course Objective 4 – Describe the impact of external and internal environments on selling scheme. ( Chapters 3. 18 ) 1. Major histrions in a company’s microenvironment2. Major forces in a company’s macroenvironment3. Competitive places Course Objective 5 – Demonstrate ability to analyse. synthesise and incorporate cardinal selling construct of market research. consumer behaviour. cleavage. aiming and positioning on practical state of affairss. ( Chapters 4. 5. 7 ) 1. Difference between a selling information system and selling intelligence 2. Psychological factors impacting a person’s purchasing picks 3. Marketing aiming schemes Course Objective 6 – Define and use the selling processes implicit in merchandise. monetary value. topographic point. and publicity determinations. ( Chapters 8. 9. 10. 12. 14 ) 1. Merchandise and service categorizations2. Three degrees of merchandises3. Branding schemes4. Customer equity5. Features of servicesmerchandise life rhythm schemes6. Role of net incomes in presenting client value7. Puting monetary values based on client perceptual experiences of value8. Differences between direct and indirect selling channels Part III – Short Essay Responses ( 25 per centum ) There are six short essay response inquiries ; but you need to finish ONLY FIVE. All of the short essay inquiries are looking for something specific and may affect a listing of stairss or phases in a selling procedure. It will be hard for you to reply these inquiries unless you know the stuff. You do non hold to utilize the exact nomenclature. but you do hold to show you know the stairss or phases for maximal recognition. Your essay responses need to be recorded on the Answer Sheet in the infinite provided ( about l/3 page ) . but if you need extra room you may utilize the rear of the Answer Sheet. Be certain to tag the continued inquiry figure clearly. Leave the essay inquiry you are jumping space. Each short essay response is deserving 5 points. Chapter( one inquiry per chapter )Marketing construct to be tested2Elementss in a company’s microenvironment and why each group is of import to make value 20Be prepared to call a company you believe patterns enlightened selling and support your choice 8Importance and choice of the four trade name scheme determinations. 8Features of services9Selling schemes for each phase of the merchandise life rhythm 11Pricing schemes for new merchandises There are three long essay inquiries that will necessitate you to unify multiple selling constructs and use them to a specific scenario. You ONLY Necessitate TO ADDRESS TWO OF THE THREE LONG ESSAYS. The more particulars you can show the more recognition you can gain. You may desire to sketch your response on the rear of the Test Instrumentprior to composing your response on the Answer Sheet so you can form your ideas and in the sequence you want them presented to your module member for rating. Each long essay inquiry is deserving 15 points. The long essay inquiries will cover the undermentioned selling subjects: 1. Integrated Marketing Communications – Be prepared to urge an IMC scheme including a selling communications mix and principle for a new consumer merchandise 2. Customer Relationship Management – Be prepared to sketch a CRM scheme for a little concern. including recommendations for specific CRM tools to capture client value for that company’s most valued clients. 3. Cleavage. aiming and positioning – Be prepared to sketch the features of at least three distinguishable market sections for a national concatenation mentioning to the standards for effectual sections. Be prepared to support your picks. From all your selling module members - good fortune on this test and the balance of your academic calling.

Gandhi Essay Example | Topics and Well Written Essays - 750 words - 1

Gandhi - Essay Example Gandhi was a man who had humbled his adversaries with his simplicity of character and personality and had fought for the rights of the common man. Gandhi was born on 3 October, 1969 in Porbandar, Gujarat in India, when it was under the British rule. After completing his early education in India, he went to England for his law studies and became a barrister. He went to South Africa to practice law and there he realized that black people were not considered at par with the whites and were treated like dirt and considered for menial work only. He was appalled and his sense of justice violated. He took up the cudgel to fight for the equal rights for all human being and became an instant hit with the people with his advocacy for fighting the tyranny of the whites with his non violent movement which led to blacks to gain some rights of human dignity in South Africa. After this, Gandhi, along with wife Kasturba and three sons, returned to his own country and started working for the rights and freedom of his people of India. Gandhi was a man who led by example. When he came back to India, he realized that majority of the Indian people live in villages and who are poor. He also discarded his worldly goods and started living like them in simple clothes and doing all types of work himself. His family also followed suit and it became easier for the common man to identify himself with Gandhi, who then started calling him ‘Bapu’ meaning their father. Other leaders like Nehru, Patel, Gokhale, Kriplani, Jinnah etc. who had formed ‘National Congress Party’ to fight against the British rule, welcomed Gandhi but initially, they too, were not convinced in his principle for non violence. Gandhi’s beliefs in the basic human values that decried violence ultimately persuaded the congress leaders to adopt non violence in their political agenda. Gandhi was a simple but a shrewd politician. His fundamental conviction in non violence and his inherent

Progressive Era Essay Example | Topics and Well Written Essays - 500 words

Progressive Era - Essay Example Progressive reforms in states like Wisconsin, Washington and Idaho were becoming the order of the day from 1911 and some of these reforms are still used in nearly half of states in United States of America. Democracy was realized during the era since citizenry was given the mandate to circumvent political bosses and to rule directly. Ballot measure and referendums were also introduced to enable citizens take part in amendments of constitution as it is seen in 1902 by Oregon State and other states (Maureen 13). In 1908, voters were enabled to recall elected officials through state level establishment. Corruption was fully exposed at both the state and local level during the period through the journalists; muckrakers. National medium magazines were handy in exposure of corruption through the media just as journalists today use newspapers, magazines and novels to expose corruption in the world (Alan 25). Journalists could even be nicknamed for inadequate exposure of corruption thus given them a challenge in exposing corruption. This shows the seriousness at which corruption was avoided. Promotion of women’s suffrage was evidently seen in attempt to create pure female votes in the arena. During the period, reformation on social institutions such as churches and schools were carried out. For instance, ‘scientific’ sciences such as political science, economics and history were transformed in to social sciences. Modernization was fully embraced during the period since education, technology, expertise and science were given an upper hand (Alan 27). This led to great improvement in the society of upper industrial. It was also believed that human beings were able to change life’s condition and to improve the environment; human beings were able to intervene in social affairs. This led to roads and railways being reformed to aid efficiency in movement of people, goods and services from one location to the other. The family was