Thursday, December 5, 2019
Nestle for Coffee - Milkshakes and Child Food- myassignmenthelp
Question: Discuss about theNestle for Coffee, Milkshakes and Child Food. Answer: Background Nestle is a leading and renowned company of food and drink. It ranked number is 72 in 2014. It has more than 8000 brands and it came into force in 1866 by merger of two Swiss companies. Henry Nestle was a founder of nestle company who is a German pharmacist. It deals with nutrition, Health and wellness organization in countries. Company delivers their services in countries known as EMENA (Europe, Middle East, North Africa, and Asia Americas). It also linked with cereal and beverages partners. Nestle established 20 factories and branches in 1905. The foreign companies also developed trade linkage. It is recognized as a number one dairy company as the benefits are taken from the World War. It also extends in the field of cosmetics and pharmaceutical. The company used world health organization code on the substitute of breastfeeding and also started health initiatives. It increased the growth and now company is using shared value to be successful in terms of resources (Shrivastava, 2016 ). Nature It focuses on improving lives of all ages. Many products are produced like coffee, Milkshakes, child food, cereals, and soups. It also produces Milk products and pet foods. Maggie is the popular brand of nestle. Company gives knowledge about health diet tips and more related theories. It focuses on the theory that is Good Food, Good Life . They hire experienced chemist and personnel for the growth of organization. A bird has been presented on the logo of the company which is sitting in the nest and this has been used to define the family because nest has been termed as family in German language. It shows the female bird feeding her children to make a clear idea of their cereals for babies. The logo came into existence in 1868 .This logo is not in a modified form but it is used globally (Katz, 2015). Globalization:- Consumers across the globe wish to consume the Nestle products as per their quality. Some impacts are:- Merger and partnership:- Nestle is a worldwide company and has many issues and challenges that needs combined actions so company is merged with organization which are national, international and local. Nestle joined imperial college London in 2016 because of innovation and research. Nestle has introduce effective changes in their products to accomplish customers demands. Nestle also collaborated with federation of Red Cross which increased the development in water and sanitation. It also supported IFRC in calamity testimony. Initially, Nestle started serving the people across the country with water and sanitation facilities to develop durability. It also has joint venture with Belgium chocolate maker to setup good competitive image in chocolate market (Ocampo, 2010). Innovation: As the customer is increasing the demand is also changing country by country. So nestle researches to make change in taste of product according to taste to which they are providing services. Due to the great innovation Nestle achieved innovation award in France and continuously they are improvising their measures to improve quality of product. Nestle consider their customers feedback to manufacture adequate quality products (Tan, 2004). Growth of Income:- By innovating changes in the production nestle achieved growths in profitability. The income is high in 2006 as compared to 2002. Sale of dairy products are much high in America as compared to Europe. So it increased the profitability of company. It also gains profitability in field of confectionary, pet care and pharmaceutical (Kuznets, 2008). Sustainability Nestle has adapted effective technologies to develop the adequate qualitative products to match up the requirements of customers. They have also improved the techniques to serve economic, environmental and social factor (KuhlmanandFarrington, 2010). Environmental Water Efficiency:- For nestle water is an important part of the process because it is used in cleaning, cooling. Nestle use zero withdrawal system for prevention of water . The system uses vapor of milk instead of ground water. Nestle has also taken the challenge to give safe drinking water because it considered it as a basic human right. 90% success is achieved by nestle. It is a great initiative taken by nestle (Morelli, 2011). Social Sustainability:- Nestle Started many programs for their customers and employees. So, AAA provides high quality and sustainable farming. Under AAA nestle gives proper technical assistance to farmers. It improves their performance and also provide safe environment to farmers. This approach is for customers and for farmers by technical support farmers can produce effectively (vallance, 2011). Economic Sustainability:- Nestle face difficult situation in sales when it is affected by exchange rate. Nestle suffered loss in many regions. But it has also taken growth in other regions like America and Middle East because of increase sale of mineral water. In 2016 it has taken growth in different areas like health and science, Food, mineral water. Nestle has an advantage of quality and packaging of products because of this it attains good position in the market. By growth in economy of nestle it is able to expand their all industries. Third World Development:- Impact on Employment Formation Nestle has developed the great image in other parts of country in terms of production capacity, employment opportunities. In term of production nestle compete the local firms. So it employs those people who has the capability to work with the change pattern of nestle. When nestle become partner with fair labor association it eliminate child labor (Lewchuk, 2014). Transfer Pricing Nestle has many subsidiaries and it is also involved in transfer production in developing countries. It main production is of magi in India and it is of 10 rupees but in New Zealand the only combo is available. It has a great impact when there is transfer of money from one country to another (OlatunjiIsau, 2014). Dependency Many products are acceptable widely like coffee. So Nestle is taking charge of production in many countries and they are depending on Nestle for their economy. References: Shrivastava, A. (2016). Case Study on Nestle, Journal of Business and Management. pp. 86-87. Katz, D. (2015) .Nutrition, Journal of Science.vol 526, No. 7571, pp: 34 35 Ocampo, J. (2010) .Global Economic and Social Governance, Journal of Globalization and Development .vol.1, no.1, pp: 1 -27. Tan, B. (2004) .The Consequences of Innovation, The Innovation Journal: The Public Sector Innovation Journal. Vol.9, no.3, pp: 1-42 Kuznets, S. (2008). Economic growth and Income Inequality The American economic review. Vol.15, no.1, pp: 1 -28. Kuhlman, T., Farrington,J.(2010).Sustainability, Journal on sustainability.pp:3436-3448. Morelli, J. (2011).Environmental sustainability, Journal of environmental sustainability.Vol.1, No.1, pp: 1 -9 Vallance, S.(2011).Social sustainability, Journal on Social sustainability.pp:342-348. Lewchuk,W.(2014). Precarious Employment and social outcomes, Journal of Work and Society.Vol.22, pp: 46-50. OlatunjiIsau,A.(2014).Transfer Pricing, Journal of accounting and taxation.Vol.2,No.2,pp:23-38.
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